Hi! I’m Emily Hurd, an entrepreneur and author based in NYC.

I recently launched a sun care company and wrote a children’s book.

Read more about my current projects below.

Good Instincts

Four years in the making, we’re excited to introduce sun care you’ll want to use. Our first product is Proper Sunscreen, a highly effective mineral sunscreen (SPF 50, PA++++) that looks and feels great.

Hello, Broadway!

Hello, Broadway! is a beautifully illustrated children’s book that introduces little kids to the world of live theater. It includes ten song clips performed by Broadway stars. Now available at your favorite bookseller (and here on Amazon).

I’m a generalist. I’ve served in executive and advisory roles in industries ranging from food & beverage to travel to cryptocurrency to sun protection. In 2018 I founded Hurd Strategies, a consultancy geared toward helping companies tackle their most important challenges.