Hi! I’m Emily Hurd, an entrepreneur and author based in NYC. I recently launched a sun care company and wrote a children’s book.

I’m a generalist. I’ve served in executive and advisory roles in industries ranging from food & beverage to travel to cryptocurrency to sun protection. I also wrote a children’s book! Read more about my current projects below.

Good Instincts

Sun care you’ll want to use. Our first product is Proper Sunscreen, a highly effective mineral sunscreen (SPF 50, PA++++) that looks and feels great.

Hello, Broadway!

New children’s book coming September 2025 —
available for pre-order now!

Advisory

In 2018 I founded Hurd Strategies, a consultancy geared toward helping companies tackle their most important challenges. While I’m not currently taking on new projects, I’m happy to chat about advisory opportunities, and I occasionally make angel investments.